TV 2 SPORT ON-AIR IDENTITY
On-Air identity for TV2 Sport.
Designit and TV 2´s design department developed a designguide, that followed the overall principles of the mother channel (TV 2).
On top of that, a key element in the guideline where “the sound of sport” should be present in the animation.
With that as a startingpoint, and with Claus Kristensen (Design Manager at TV 2) as an awesome sparring partner, I developed, designed and animated all the idents and the rest of the on-air graphics.
Client: TV2 Marketing